Tourmaster and Cortech Gloves - Playing the Brand Game
TOURMASTER AND CORTECH - MARKETING INSULT?
Fancy marketers would not like the notion of mixing and matching “Tourmaster” and “Cortech” in one article since they are different “brand identities” - in spite of the fact that they both come from the same company: Tourmaster.
It would be sort of like illogically interjecting the subject of a manufacturer’s [...]
March 3rd, 2009 by MCg
