Tourmaster and Cortech Gloves – Playing the Brand Game

Tourmaster and Cortech Gloves – Playing the Brand Game

TOURMASTER AND CORTECH – MARKETING INSULT? Fancy marketers would not like the notion of mixing and matching “Tourmaster” and “Cortech” in one article since they are different “brand identities” – in spite of the fact that they both come from the same company: Tourmaster. It would be sort of like illogically interjecting the subject of […]

March 3rd, 2009 by MCg