Stylish Harley Davidson Motorcycle Jackets

January 26, 2009 by: MCg

Harley Davidson Motorcycle JacketHARLEY DAVIDSON MOTORCYCLE JACKETS

Obviously, the end-user pays for any motorbike jacket, Harley or otherwise.

But does that make the most sense?

“HARLEY DAVIDSON”would seem to be the most popular bike manufacturer name you can find impressed on a jacket.

Of course there are plenty of other motorbike jackets that also have bike manufacturer names emblazoned on them.

It’s just that most motorcycle jackets have the name of the jacket manufacturer on display and not a bike manufacturer.

Hence, any time you purchase a motorcycle jacket, leather or otherwise, with a motorcycle maker’s name on it, you need to know you are paying more for the privilege.

HARLEY DAVIDSON MARKETING POWER

To me, it does seem somewhat counter-intuitive though. It would seem that the bike manufacturer should be paying the jacket manufacturer to keep the jacket’s price lower – the idea being that the manufacturer would be paying for part of the the end-user’s jacket, in exchange for that person advertising the bike maker’s name by wearing the jacket with their name on it.

That would seem to be a logical business arrangement.

But such is not the case at all – particularly for Harley Davidson enthusiasts.

No matter what you buy, if it says “Harley Davidson” on it, you are paying more, relative to a comparable quality jacket, or other merchandise that does not say Harley on it.

Which just proves the point that Harley enthusiasts REALLY like Harley Davidson. In fact, Harley sells a lot of riding gear with their name on it to people who don’t ride.

Talk about marketing power!

At least, in most cases, even though you will be paying extra for the Harley name, you are getting a jacket of good quality.

CHECK OUT THIS VAST SELECTION OF HARLEY DAVIDSON JACKETS:

Click Here For HARLEY DAVIDSON JACKETS

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